McCain SureCrisp Fries bring lasting crispness for delivery and dine in.
Delivery is set to account for 40% of sales by the year 2020.1 The long hold time of McCain® SureCrisp™ fries make them ideal for the demands of this growing trend. They provide a consumer-preferred2 crispness that really makes a difference.
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1Restaurant Business, “Potential Sales Mix for Delivery Could Top 40% Study Finds,” 2017
2Claims based on McCain Proprietary Quantitative Consumer Research, conducted by a 3rd party in October 2018. Consumers tested were 18-54 years old in four cities in CA, IL, NY and TX, who consider themselves regular users of fries in restaurants. Products tested were 3/8” (cooked measurement) straight cut fries for both McCain® SureCrisp™ and nationally branded clear coat competitors in a blind tasting. All items were prepared in accordance with manufacturer cooking instructions. Testing scenarios were 5 minutes out of a fryer, 20 minutes off heat on a plate, and 30 minutes off heat in a delivery setting (product in a fry sleeve, placed in a paper bag and then inside of a closed insulated bag). Conditions for actual delivery vary by delivery driver protocol, distance and climate.
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